Friday, April 9, 2010

Lord Have Mercy - please no more AFL Adds

Is it just me but has anyone else got the feeling that the NRL no longer exists? I was watching one program on channel 7 then another on channel 10 after that had finished (Thats free to air TV for any rugby followers). Every 10 minutes there was an AFL\Swans add - in every set of adds there was that stupid versions of swans players in shiny white shorts kicking their way to the 2004 finals series. The add is nauseating enough to make you switch channels immediately features all the famous swans players - ie the ones that have retired - kicking away back in the days when the team had some talent.

How is it that the AFL can invest millions of dollars in advertising this drivel. In a corresponding period of 2 hours later at night I watched as channel 9 played wexactly no adds promoting any game or the NRL. IN fact I have only seen one NRL add this year - which took me at least a minute to work out, that it was an acctual add about NRL.

How much money have the AFL got to spend pointlessly flogging the swans. When will this torture end. Probably not until they realise how much money is being soaked up by their new Blacktown Franchise. Thats not to say that I am not totally behind this dead loss, If it does nothing else it will at least be creating some employment out there. But as we all look forward to its eventual founding and subsequent collapse, we can only laugh off the fact that they attracted an AFL team.

Those in the know like myself know what happened to the disastrous bid from the Blacktown council to host the 2008 Olympics. Some of their plans were ingenious from the lighting of the flame (Flaming coke bottle tossed from a moving car), the 100 meter hurdles "athletes" get a 4 second start from the local constables and are required to hurdle various obstacles such as cars, fences etc. The sprint to be held at the local greyhound track is simply a case of outrunning the police dog - last man standing wins the gold.

There would be no shooting events due to the obvious advantages of the overskilled locals. There would however be an olympic first in the boxing - with only husband and wife teams competing

The athletes village would be the many empty schools in the area. In the end they could all be treated to a grand closing ceremony with the "fireworks display" being provided local students practicing their arson skills.

I give the whole thing 5 years and 20 million and hopefully less adds.

The three things I know about advertising;
1) Advertising transforms a yawn into a yearn (except in the AFL where they acknowledge that this is still happening in NSW)
2) Advertising tells us what unnecessary luxuries we can't do without. (AFL)
3) One picture may be worth ten thousand words, but some advertisers believe in using both in the same ad (More AFL)

Wednesday, March 31, 2010

If you think no one cares.......try missing a few repayments

The news in Rugby League circles this week comes out of Melbourne where the Storm has been busted 'securing' a payment for $45,000 for Cameron Smith. The money in question was a third party sponsorship that Melbourne guaranteed to pay Cameron Smith in the event that the 3rd party sponsor went broke. You might say who cares he was entitled to the money, but remember why Mark Gasnier left the game - he walked out on the game for a higher offer as his third party contract wasn't honoured by a sponsor.

Lets face it something dodgy must be going on down at Melbourne that they can afford to keep some so many Australian rep players on the books year after year. Most clubs sign up a batch of juniors to long term low value contracts in the hope that they develop into quality first graders. If they become a regular first grade player then the club is forced to shell out big bucks when their initial contract expires, meaning they have to make a choice in which of their players will go on to become rep players.

Canberra can be relied on to make the wrong choice, on the other hand the Sharks can be relied upon to fall for the old salesman's trick from players manager "you better make your mind up quickly as I have lots of other buyers lined up". This is why they have a line up of lemons that the other clubs don't want.

Hopefully the local population in the shire are as a gullible as the sharks board. They will need to be to keep the football club afloat. They are about to launch a significant redevelopment of the reclaimed tip\swap prime residential and industrial land next to the sharks ground and they are going to need some buyers who haven't heard about rising sea levels and love mosquitoes.

Speaking of players that other clubs don't want I was listening to last Monday's sharks game. After 20 minutes I was thinking what ever happened to Trent Barrett . It turned out that he is still playing and had been on the field the whole time.

Anyway back to those cheats the storm, why is it that they are now asking for $6 million a year to keep the club afloat when the News Limited exits the game. Why do we have to pay for them and why $6 million - that the annual budget of the tigers, sea eagles and dragons combined. How come the Sea Eagles Football club is a old demountable classroom while the storm is a large loss making modern office building.

Lets just get rid of the storm and bring back the bears. Who would care - certainly not the people of Melbourne. Even if they did win their 3rd grand final in 5 years it would still only rate a mention on page 35 of the Melbourne papers. Sporting capital of Australia my arse - Sport to them is AFL, they can only feign interest in other sports. Let them have AFL to themselves, we can put the storm on the central coast and they can have the swans back.

Speaking of less popular poorly supported sports in Melbourne - they have just completed the latest loss making instalment of the Australian Grand Prix. (its made a loss ever since they allowed people other than AFL stars in the celebrity race). IN this years race the funniest moment of all had to be when Lewis Hamilton was charged and his Mercedes impounded when he did a burn out coming out of the Albert park track.

This won't happen when the race is staged in Sydney, as our track runs past Parramatta road where Lewis could compete with the locals to his hearts delight, free from having to worry about how he was going to explain the impounded car come Monday down at the Thrifty rental desk.

In fact this could be part of the pre race entertainment - instead of having to shell out for expensive loss making preliminary races staged solely to occupy time until the twilight race start, this could form part of the entertainment. Watch as Lewis Hamilton and Mark Webber take on Youseff and Akmal starting from the lights at the Auburn Mega mall. The winner gets to start the race next day for the red bull team while the loser has to front the cops and explain in 20 seconds or less why they think that banning street racing is typical of the Nanny state.